Customization of cosmetic packaging boxes has been done for ages, so why has its significance changed now? It is because of the social media influence. Now, customers don’t just want to buy makeup products with good formulas and great application. They want something to take to the gram i.e. Instagram. Custom lipstick packaging boxes play a huge role in making your products Instagram-worthy. Customization of foundation boxes wholesale can also be done for the same effect. With proper marketing, this could take your brand from ashes to blazing success.