Digital marketing is a powerful tool for businesses to reach their audience, build relationships, and drive sales. It offers countless opportunities, from social media engagement to email campaigns and search engine optimization (SEO). However, the fast-paced and ever-evolving nature of digital marketing also leaves room for mistakes that can be detrimental to a brand. While there are many pitfalls to avoid, there’s one overarching mistake that stands out: failing to understand and prioritize your audience.