Understanding Gmail and Yahoo’s New 2024 Requirements for Email Senders

A whirlwind of changes swept through the email marketing landscape last month when Gmail and Yahoo enacted new email requirements specifically aimed at those who send close to 5,000 emails or more in a 24 hour period (bulk senders).
Let’s dive into what these changes entail and how they affect your email campaigns.
Understanding Gmail and Yahoo’s Latest Updates
What’s the driving force behind these changes? A surge in spam and phishing attempts has made navigating our inboxes like walking through a minefield.
Gmail and Yahoo’s response aims to clear the path, making it easier for email recipients to distinguish the good folks from those up to no good. This is a big win for everyone involved in email communication, promising fewer unwanted emails and a safer environment for our messages to thrive.

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