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Another key aspect of Trapstar’s rise to prominence has been its strategic collaborations and partnerships with prominent figures in the music and fashion industries. Early on, the brand gained traction when it was worn by British grime artists, which helped Trapstar become synonymous with the genre. The brand’s credibility in the music scene grew, especially as it caught the attention of international artists. Notably, megastars like Rihanna and Jay-Z have been spotted wearing Trapstar pieces, significantly boosting the brand's visibility on a global scale. Jay-Z, in particular, formed a close relationship with the brand, even stocking Trapstar items in his Roc Nation office.