This is particularly beneficial to startups, which often have unknown revenue streams and may not be
What Is Equity Financing? Equity financing is the process of obtaining funds through the sale of company shares to investors. Equity financing does not demand a payback; this is a contrast to debt financing, which forces a business to borrow money and repay it along with the interest. Investors acquire equity in the company instead. This is particularly beneficial to startups, which often have unknown revenue streams and may not be able to make their monthly debt repayments.