As a local business or company seeking to establish a strong local presence, search engine optimization is crucial to your business’s success in your target local market. Your audience is actively looking for the exact type of products and services that you provide, and they are doing it via a search engine. Local SEO checklist Optimize your google my business listing One of the most common mistakes that businesses desiring a strong local presence make is to overlook the immense value of a verified, strong Google My Business listing. It takes you, or let’s face it, an intern, less than 30 minutes to accomplish and will reap your business and your company a wealth of incoming website traffic, phone calls, store visits.