Presenting your case at a trademark hearing requires careful preparation and a clear understanding of the process. Start by thoroughly reviewing all opposition documents and evidence against your trademark. Prepare a concise argument that highlights the distinctiveness and uniqueness of your mark, supported by solid evidence like market surveys, sales data, and advertising materials. Practice your presentation to maintain clarity and confidence during the hearing. Be prepared to address counterarguments and answer questions from the hearing officer. Proper documentation, strong evidence, and a well-organized argument are key to successfully defending your trademark and securing a favorable outcome.