Global Sports Nutrition Market size was valued at USD 53.41 Bn in 2023 and is expected to reach USD 76.8 Bn by 2030, at a CAGR of 5.6 %.
Sports Nutrition Market
The sports nutrition market reflects a significant shift in consumer priorities towards holistic wellness. While traditionally associated with professional athletes, products like protein powders, energy bars, and supplements now resonate with a wider consumer base. This growth includes recreational athletes and health-conscious individuals seeking to meet fitness goals and maintain overall well-being. Social media and celebrity endorsements play a pivotal role in shaping consumer preferences. Influencers and well-known personalities frequently endorse sports nutrition products, amplifying awareness and demand among their followers. These endorsements, renowned for their aspirational appeal, contribute significantly to market growth and product adoption.