A website can be optimized through a variety of techniques and tactics known as search engine optimization (SEO) to increase its exposure in search engine results pages (SERPs). The main objective of search engine optimization (SEO) is to have a website appear higher in search results when people input relevant queries. This increases organic (non-paid) traffic to the website.
The field of social media marketing is always changing due to advancements in technology, user behaviour, and social media platforms. To use SMM effectively, one needs to be flexible, creative, and have a thorough understanding of the target demographic. In the digital sphere, social media marketing may greatly boost consumer loyalty, brand recognition, and overall business success when done strategically.