The increasing normalization of menstruation conversations in media and society has also contributed to the market's growth by reducing stigma and encouraging more women to explore diverse menstrual care solutions, Says SNS Insider.

“As per the SNS Insider Research, The Period Panties Market Size was valued at USD 111.40 Million in 2023, and is expected to reach USD 420.77 Million by 2032, and grow at a compound annual growth rate (CAGR) of 16.81% over the forecast period 2024-2032.”