At the heart of Parur's textile legacy is the art of handloom weaving, a skill passed down through generations of artisans. These craftsmen and women, working on traditional looms, produce exquisite fabrics that form the base of Parur clothing. The most notable among these is the fine cotton and silk weaves, renowned for their durability, comfort, and elegance. The process, labor-intensive and requiring meticulous attention to detail, results in textiles that are highly valued both within India and internationally. This dedication to quality and craftsmanship underscores the community's commitment to preserving its textile heritage while adapting to the evolving demands of the fashion world.