Mobile App vs. Mobile Website: Which is Better for eCommerce?
Choosing between a mobile app and a mobile website depends on business goals and customer preferences. Each has its benefits and use cases. Mobile apps provide a more personalized experience, push notifications, and offline access, leading to higher engagement. Mobile websites ensure broader accessibility and easier maintenance. Progressive Web Apps (PWAs) combine the best of both worlds. By evaluating their target audience, businesses can determine whether a mobile app, a website, or both best suit their eCommerce strategy.