The rise in consumer awareness of female hygiene, and their proliferated income level across developed nations are some of the drivers fuelling demand for feminine care products especially tampons; sanitary pads and menstrual cups have figured prominently these years globally. In addition, officials from several countries are queuing up to give out free sanitary pads. For example, in March 2021 the Japanese government earmarked JPY 1.3 billion to support women who require menstrual products. The government also provided sanitary pads and tampons free of charge to the public in local municipalities. There are also measures being put in place by the Government to promote awareness of menopausal health and symptoms among women.