MarTech Interview with Daniela Jurado, EVP of NA at VTEX

Daniela, before we dive in, could you please share a bit about your professional background and role as Executive Vice President of North America at VTEX?
Certainly! I am the Executive Vice President of North America at VTEX (NYSE: VTEX), leading sales, marketing and solution engineering,
My journey in enterprise digital commerce at VTEX has been incredibly fulfilling, allowing me to partner closely with our customers who happen to be some of the most recognized brands like Adidas, Hmart, Whirlpool, Miriade, and more, spanning diverse industries such as fashion, DIY, electronics, and home appliances. Through my role, I’ve been deeply involved in expanding VTEX’s business across regions like EMEA, Latin America and now North America.
Additionally, I am driven by a passion to contribute to the next generation of leaders, which is why I also served as a guest lecturer for MBA programs at reputable US universities like Northeastern University and the University of Louisville.

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