MarTech Interview with Charles Guimont

How have you seen customer expectations around personalization evolve over the years, especially with giants like Amazon and Walmart leading the way? Great question! Customer expectations have skyrocketed, and it’s no surprise that with Amazon and Walmart constantly raising the bar, there’s no room for mediocrity. Today’s consumers don’t have the patience to dig around a website, especially on mobile. Attention span? They’re in a race with page load speeds to see which is shorter. With endless notifications, social media pings, and multitasking, brands are vying for slices of an ever-shrinking attention pie. Thanks to the treasure trove of data on search habits and past purchases, brands now know their customers better than ever. Customers expect brands to use that data to create hyper-personalized, spot-on experiences.