MarTech Interview with Alexander Igelsböck Co-Founder and Chief Executive Officer of Adverity

Alexander, please share a bit about your background and what led you to found Adverity in 2015. I’ve been fortunate to experience, and power, multiple waves of technological evolution. Starting my career amid the initial boom, I helped shape key internet infrastructure services and the emerging mobile space, including co-founding two mobile commerce firms: all about apps (aaa) and Ciuvo. After Ciuvo was successfully acquired, a drive to support wider tech progression led me into the advisory and investment space, which afforded the broad oversight needed to spot an increasingly challenging business problem: disorderly data. Marketing teams in almost all sectors were struggling to handle fast-growing volumes of data, with many unable to extract vital insight and use it to inform important decisions – often due to heavy reliance on inefficient management practices and outmoded spreadsheets. Adverity was created to solve these issues by making it simple to collect, connect, analyze, and use data. The goal was to ensure every choice could be steered by up-to-date, accurate data, within marketing departments and across entire organizations.