Lindt & Sprüngli launches 360 campaign for Easter

Lindt & Sprüngli launches 360 campaign for Easter This Easter Lindt & Sprüngli is elevating its marketing strategy with an extensive 360 campaign to showcase their iconic Lindt GOLD BUNNY.Throughout April, the global chocolate producer will bring to life their ‘Golden Trails’ campaign with a limited-edition GOLD BUNNY mural, hand-painted at the Shepherd’s Bush entrance at Westfield Shopping Centre in London. Other elements of the traditional and digital media campaign include a high impact TV advert, engaging social media, complemented by BVOD, DOOH, YouTube, in-store promotions and live events to captivate audiences at every touchpoint and ensure a strong brand presence throughout the season. The mural activation will serve as a key component of the Easter campaign and Lindt will produce dynamic social-first content encouraging consumer interaction and organic social sharing. Inspired by the Lindt ‘Golden Trails’ TV campaign which launched last year, this unique mural installation continues the story - inviting shoppers and visitors of all ages to step into a world of wonder and use the unique backdrop for photo and video opportunities with their loved ones.