The rise of deepfakes is alarming. A lot of actresses like Rashmika Mandanna, Katrina Kaif, Priyanka Chopra and Kajol fell prey to deepfakes recently. Even Prime Minister Narendra Modi hasn’t been spared, with a manipulated video of him doing Garba. The increase in deceptive content stems from the rapid evolution of deepfake technology, a form of artificial intelligence that uses fake pictures, videos, voices, and text to make things that look real but aren’t.

Initially confined to the film industry for making special effects, it is now used to fool people, steal identities and even trick for money. Imagine someone making fake videos of you and posting them online—it’s scary! Not surprisingly, there are many potential downsides to this technology.

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