Incorporating Sustainability in the B2B Marketing Realm

In recent years, sustainability has transformed from a trend to a critical aspect of B2B business operations and marketing strategies.
According to an Aflac report, 73% of companies have taken sustainability initiatives seriously and have embedded green practices and corporate social responsibility deep into their operations.
This will help them focus on the value of suitability rather than greenwashing through ecological marketing.
However, B2B marketers and business leaders often find it difficult to strike the right balance between protecting the environment and driving commercial values that will improve their ROI. This dilemma calls for a strategy that will open up new avenues in B2B sales and marketing, creating positive changes and sustainable business opportunities for marketers.
Therefore, without further ado, let’s discuss the importance of sustainable marketing and also throw light on the few sustainable marketing tactics you can try this year.

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