In winter, the weather gets colder and you might feel that you can barely feel the sun. However, if you let your guard down, the sun can still damage your skin even on the coldest of days. Let’s explore why sun protection is important in the winter and what factors may cause harm to your skin. SUN When the sun comes up in the winter, it may not look as scorching as it is in other seasons. The winter sun is often underestimated. The sun’s UV rays are always present and can catch you off guard if you don’t use photoprotection. So, don’t assume that the sun is harmless! CLOUDY WEATHER When it gets cloudy and the sun goes missing, it’s natural to think that we are safe from the sun’s UV rays. The risk of UV radiation doesn’t go away. The UV rays can penetrate the clouds and damage your exposed skin. So, make sure to shield yourself even on cloudy days.