How to Leverage Mobile Technology to Uncover Customer Pain Points

When checking our email, most of us admittedly scroll right past customer survey requests. With the exception of an occasional social media comment or online product review, most buyers rarely fill out customer feedback surveys, even when reminded via email. It’s estimated that only 5-10 percent of buyers actually write a review at all, with less than half of consumers (47 percent) having ever written a review for a product or service.
Because the average inbox is clogged with spam, and emails often don’t reach customers until long after delivery of the product or service, businesses need to get creative when attempting to gather meaningful feedback from their customer base. As they slowly lose faith in email, many are turning to mobile technology and SMS messaging to request feedback and gain a better understanding of customer needs.
In this article, we’ll explore five strategies that can help B2B marketers maximize their email marketing efforts and boost sales.

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