Q4FY24 highlighted the difficulties onshore-heavy service providers face in the software product engineering market. While Persistent Systems and Happiest Minds enjoyed consistent growth due to their focus on automation and global delivery models, onshore providers struggled to meet rising demand amid increasing operational costs and workforce shortages. For these companies to thrive, adapting by investing in automation, expanding talent sources globally, and leveraging cost-effective solutions will be essential to overcome market challenges and remain competitive.