From Booths to Business Growth: Deepika Vani’s Blueprint for Field Marketing Success

Deepika Vani, Senior Manager of Field Marketing at Whatfix, shares insights on modern field marketing, AI-driven engagement, and revenue impact. She explores strategic event selection, campaign optimization, and GTM challenges in digital adoption. Discover how she drives customer engagement, pipeline growth, and brand success through data-driven marketing initiatives. Deepika, it’s a pleasure to have you with us for this interview. Let’s dive right in—tell us about yourself and your journey in marketing Hello everyone! My name is Deepika, and I lead the North America Field Marketing initiatives at Whatfix. With over seven years of experience in field and regional marketing, I currently serve as the senior manager of field marketing at Whatfix—a B2B SaaS digital adoption platform that helps businesses drive software adoption through in-app guidance and performance support. Prior to joining Whatfix, I was with Freshworks, where I led regional marketing for the India & APAC region. In my current role, I spearhead field marketing campaigns and on-ground initiatives, with a strong focus on multichannel strategies that enhance brand awareness, establish thought leadership, and generate high-quality pipeline and revenue for North America. A significant part of my work involves partnering closely with our sales teams to understand their target audience, tailoring marketing programs that support their goals, and executing field initiatives that bridge the gap between sales and marketing.