Evolution of GTM Strategies, Data-Driven Decisions, and ABM with Gaurav Gupta from IBM

Gaurav Gupta, a seasoned marketing leader shares his journey as a go-to-market leader, offering insights into data-driven decisions, ABM, AI integration, and the evolution of strategic marketing initiatives.

Gaurav, it’s a pleasure to have you on the GTM Library. Could you tell us a bit about yourself and your journey in GTM leadership?

Thank you. My journey in GTM leadership spans over two decades, primarily focused on driving strategic growth through innovative marketing and GTM strategies that align closely with business objectives. I’ve had the privilege of working across B2C and B2B segments in advertising agencies, large IT organizations, and various marketing functions. A significant part of my career has been at IBM, where I’ve held several global leadership roles.