The person who thinks that doing digital marketing is a cakewalk hasn’t experienced what 2024 has in store for him. Since we’re in constant daily contact with an enormous amount of digital marketers as well as solo entrepreneurs, we have garnered indispensable insight into the current challenges they face, from data privacy issues to content saturation. Based on what we learned, here are the five biggest challenges that every marketer should know well-despite the actionable strategies for how to overcome each one. Let’s take a look at the top challenges facing digital marketing this coming year.