Digital Marketing 101: A Beginner's Guide to Success

Digital marketing leverages online channels such as search engines, social media, email, and mobile apps to promote products or services. Core strategies include SEO for better search visibility, content marketing to attract and engage audiences, and social media marketing for customer interaction. Techniques like PPC ads, email campaigns, mobile-friendly designs, affiliate marketing, and video or audio content help businesses grow by connecting with their target audience in a competitive digital landscape.