Crafting Effective Product Marketing and GTM Strategies with Melissa Vadasserril from Justworks

Join us for an insightful interview with Melissa Vadasserril, Director of Product Marketing at Justworks, as she shares her unconventional journey in product marketing, her strategies for effective go-to-market plans, and the importance of cross-functional collaboration in achieving successful product launches.

Thank you for being a part of this interview series, Melissa. Tell us a bit about yourself and your journey in product marketing.

Thank you for having me as part of this interview series! My journey into product marketing has been an interesting and somewhat unconventional one. I actually began my career in retail tech sales, which may not seem like a typical starting point for a product marketer. However, it was during this time that I developed a deep appreciation for the importance of understanding customer needs and pain points first-hand.