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Corteiz is also known for its guerilla-style marketing stunts, which often involve unannounced pop-up stores or treasure hunts in major cities. These events are typically revealed at the last minute, and only those in the know are able to participate, creating an aura of exclusivity. The brand’s ability to create such buzz through these stunts has contributed significantly to its success. For instance, when Corteiz held a "Bolo Exchange" event, where participants could trade in designer clothes from high-end brands for Corteiz gear, it sent shockwaves through the fashion industry. This event flipped the idea of luxury on its head, with Corteiz positioning itself as the anti-establishment brand that challenges the norms of what luxury and streetwear should be.