There is growing demand for CBD skincare, as more people become aware of the benefits associated with CBD-infused personal care items. Indeed, a brand launched in November 2022 by entrepreneurs Yann Moujawaz and Juana Martini, UAE-based Juana Skin, reflects the interest in CBD-based skincare solutions. Increased cannabis sales and cultivation in North America have also led to a strong demand for CBD skincare products, more so for serious skin conditions. Companies are responding with new innovative products. Bombay Hemp Company, for instance, in July 2021 expanded its portfolio of skincare products including facial creams and balms lotions due to high demand among consumers interested in hemp oil and CBD beauty products.