Boxing My Way to Business Victory and Beyond
When I first launched my subscription box company in Richmond, Melbourne, I started with a dropshipping model. It seemed like an efficient way to handle a growing business without the burden of inventory management. However, the reality soon set in—despite the initial convenience, I faced numerous issues with customer satisfaction. As a middleman, I lacked control and accountability, which led to frequent delays and unhappy customers. This realization drove me to shift my business model to one where I had full control over every aspect. That transition, combined with a critical need for effective storage solutions, became pivotal in the growth of my business.