Boosting Business with Cost-Per-Click Campaigns
Cost Per Click (CPC) measures the expense incurred for each click on an advertisement. It is a key metric in platforms like Google Ads and social media, helping businesses assess ad performance and budget efficiency. Factors affecting CPC include bid strategies, keyword relevance, and Quality Score. Reducing CPC can be achieved through keyword optimization, better ad relevance, improved landing pages, A/B testing, and strategic budget allocation to boost campaign success.