B2B intent data lets you understand your customers’ buying journey and behavior, enabling you to craft more personalized and effective content campaigns. Traditional marketing strategies just don’t cut it anymore—today,... Read More
Author: Abhibaj
Events have long been a cornerstone of marketing strategies, serving as platforms for brand dissemination and audience engagement. However, the landscape is changing. The rise of digital technologies and shifting... Read More
Event Marketing is a powerful strategy that allows businesses to engage directly with their audience, enhance brand awareness, visibility, and drive sales. In today’s fast-paced market, live events like trade... Read More
B2B marketing isn’t just about selling a product or service; it’s about increasing brand awareness and cultivating strong relationships throughout the entire customer journey. What is brand building in marketing?... Read More
In B2B sales, targeting and engaging the right individuals is essential for driving company growth. Account-based selling (ABS) and account-based sales approaches enable sales teams to focus on cultivating long-term... Read More
Damian Trzebunia, Head of Global Product & Solution Marketing at Certinia, shares his journey, highlighting product marketing’s crucial role in strategy and growth. With 20+ years of experience, he discusses... Read More