Artificial Tears Market to reach USD 5.94 Billion by 2032 and grow at a CAGR of 7.55%
This study discusses prescription and OTC trends with the rise in demand for convenient eye care remedies amid rising dry eye condition awareness. Trends and innovations in products are explained in terms of the introduction of novel formulations and the inclusion of high-end ingredients designed to enhance extended relief and comfort. Consumer awareness and purchasing behavior trends show an increasing move towards convenience products, specifically highlighting preservative-free and eco-friendly products.