Top Beauty Trends in Pakistan: What\’s Up Now?
Pakistan\'s beauty landscape has evolved so much over the years. It\'s not anymore the era where makeup and skin care were about being pretty. Today, everyone wants to buy products that do not only make them appear pleasant but also resolve some problems on their skin. Social media contributes significantly to its influence, and so does worldwide influence. Pakistani consumers are today as well-informed and discerning as ever. They are seeking effective, ethical, and customized products.