Customer-Centric Marketing Insights from Yitzy Tannenbaum

Yitzy Tannenbaum, Senior Product Marketing Leader at Palo Alto Networks, discusses bridging technical and GTM teams, crafting customer-centric strategies, simplifying complex cybersecurity concepts, and leveraging data-driven insights to deliver impactful marketing outcomes. He also emphasizes the importance of aligning product value with customer needs and more. Tell us a bit about yourself and your product marketing journey. I started my career in a pre-sales role at IBM, where I gained valuable technical GTM experience working with marketers, sellers, and customers. I quickly realized my passion lay in storytelling and connecting the dots between products and customer needs, which led me to product marketing. Over the years, I’ve had the privilege of working with a range of companies—from startups like AlgoSec to larger organizations like NICE, Meta, and now Palo Alto Networks. At Meta for example, I led product marketing for a product used by over 1.2 billion people, which was an incredible opportunity to influence how technology can scale to meet diverse global needs.