To establish an image of a brand. Digital branding is very important as it creates an individual and consistent online presence of your brand by using different platforms like social media, websites, and advertisements. Let’s roll into the Benefits of Digital Branding: 1. Create a strong brand Identity 2. Attract new customers 3. Customer recognition 4. Content marketing. Crafting an effective digital branding strategy not only helps you achieve the goal of having strong brand awareness, but it gives customers an understanding of who you are and what your brand brings to them.