What is the main purpose of digital marketing?

In the age of smartphones, social media, and online shopping, digital marketing has emerged as one of the most powerful tools for businesses. But what exactly is digital marketing, and what is its main purpose? At its core, digital marketing is about using online channels to connect with potential customers, build brand awareness, and drive business growth. Whether you’re a small startup or a large enterprise, digital marketing is essential for reaching your audience and staying competitive in today’s digital world.