Everything You Need to Know About AdTech in 2024

AdTech is taking over digital advertising and needs to be at the center of your marketing plans and processes. By 2024, AdTech and MarTech are shifting to be more data and AI-focused, with programmatic technologies being core to the ad-tech ecosystem; thus, it is relevant to discuss the role of AdTech in the development of MarTech. For marketers striving to improve their advertising messages for the goal of providing their target customers with customized experiences, AdTech remains to be influential in ensuring both effectiveness and productivity. But what exactly does this mean for your brand in the present day?
Looking ahead, the external threat in terms of regulation in 2024 is mostly about the privacy regulation and its impact on AdTech. Now, with the emergence of laws such as the GDPR and the CCPA and the long-term abolishment of third-party cookies, the control of the consumer must change. AdTech companies are beginning to develop their strategies on the data collected from the consent of end users.

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